A Public Relations degree has always been my safety net. Pretty much every field needs a Public Relations professional doing work as they reach a certain level of business. God knows that if something goes wrong, you absolutely need someone in PR to help sort out the chaos. Basically, my degree in PR was job security in something that I was decently good at. I’ve also gotten really good having the PR Perfect Instagram.
Did I think that I would be doing freelance PR at 23 years old? No, not really. In a global pandemic, we’ve all had to get a little creative in how we’re earning our money, how we’re planning on doing so in the future, and how we’re keeping ourselves sane. For our essential workers, that means leaving the house everyday. Teachers have to completely change how they connect with children and focus on the best ways to do so through a computer. For those of us in the internet sphere, it meant a lot more people and businesses entering the game.
Listen, that’s not always a bad thing. From a PR perspective, quantity means more potential clients to hire me. However, also from the PR perspective, I only keep those clients if they see big, noticeable changes – which is hard in a super competitive space!
As part of my consultation process, I offer an Instagram Profile Audit. This process basically takes a look at one’s profile through the lens of Public Relations. It asks the questions that businesses ask before they approach influencers for brand deals such as follower count, engagement levels, demographics, insights, active audience, and such. Follower count is something that anyone can see from just looking at your profile, right? Easy. But, if a company were to glance through your Instagram right now, would they see that you’re taking advantage of all the tools IG has to offer?
Having the PR Perfect IG
Obviously, I go in-depth with each of these in an actual consultation. My clients and I go over how just one word in your bio can change your look completely to a company! These three things, however, are something that I’m constantly touching on in my consults with influencers. They are something that I always ask them to think about and consider changing.
The PR Perfect Bio
I don’t want to put a lot of pressure on you, but writing a bio is extremely important when it comes to brand management and follower growth. A mentor of mine, Abby Helfer, once told me about my own Instagram that it’s like a boutique window. It shows us the pretty things to expect before we venture into the store (or our profile).
Working with a PR Strategist to get this worded right can be game changing for your business. Like I said before, a simple change from the label “blogger” to “content creator” can be insanely effective. My biggest thing about bios is using the link that Instagram provides. My Instagram has links to my most recent blog post as that’s what I would like to direct traffic to. If you’re wanting to direct followers to a website, put it there. You can absolutely put a streaming channel like Twitch or Youtube in your bio. If you want people to click on a GoFundMe for Black Lives Matter (another one of my recent links), PUT IT THERE.
However, don’t have it be a floating link. By that, I mean, that it’s an influencer’s job to explain why a click on that link is necessary. What value would that link give me as a follower?
The PR Perfect Highlight
If the bio is the boutique window, the highlights are the the first things you see when you walk into the store. They are the new releases, stuff on sale, and just beautiful ads that keeps everyone walking deeper into the store.
Obviously, the way that you organize your Instagram highlights are up to personal preference. In terms of the best look for a brand, you want it to match the aesthetic of your profile. If you have photos with bright colors, highlights with those chromatics might be a good addition. If you post a lot of greens and landscapes in your photos, it might be worth your time to look for covers that match. Good old Pinterest has a ton of highlight covers that can be downloaded and used to your heart’s content.
At the end of the day, make sure that your highlights represent what you’ll find within your profile. They’re called highlights to be the absolute best moments from your story! Cohesive and clean are always best, but make sure that they’re representing you, your brand, and your product!
The PR Perfect Profile
Instagram allows us 30 hashtags per post. That’s 30 chances for people to find your content in a place where thousands of posts are going up every second. There is a debate amongst digital media experts about just how many hashtags you should be using in each post. Some say that you shouldn’t clutter your post – saying that 15 is enough. I, however, am part of the team that says that you should use all the tools that you’re given. If there’s an opportunity to use a hashtag, I say take it. You can see that in pretty much all of my IG posts.
If I’m the first person to tell you that you should be using a call to action in your captions, I’m so sorry for the PR injustice you’ve been put through. All of your captions should call your audience to action in some way. It could be urging them to comment on the post (increase that engagement!), encouraging them to go to another page, or providing them with codes to buy your product or service!
Public relations that are more specific to and your profile are available with a FREE Instagram audit. Head over to the “Work With Me” tab to book yours!
Invest in Yourself and Invest in Your PR
Like every other business, you need to invest money to get it off the ground. For example, if you want to have a really successful blog, you will have to buy a domain or maybe invest in some writing courses!
Public relations and marketing online is absolutely worthy of your time and money investment. The best profiles have their target audience, collaborations, and business goals in mind when designing each part. Doing freelance PR has made me realize just how effective little tweaks in your profile can be. Your bio, highlights, and profile on Instagram are your first step in making more money online and connecting to your target audience!
Do you have questions about how your profile looks in terms of PR? Contact me on any of my socials below!